Korean Culture
Driven by cutting-edge technologies and trends, Seoul is one of the most fast-paced and hightech cities in the world. However, as progressive as Koreans are, many still retain traditional and Confucian values. Korean culture and customs are deeply rooted in family values, respect, and obedience toward people perceived as having higher status, rank, or age. This includes parents, teachers, older siblings, or even senior co-workers. People who are treated as having “seniority” in return, are expected to have more responsibilities and obligations towards their juniors. In addition to valuing family above anything else, Koreans also place high importance on status and dignity, and every action of an individual is said to reflect on one’s family, company, and country.
Greetings and Body Language
The bow is the traditional Korean greeting, although it is often accompanied by
a handshake among men. To show respect when shaking hands, support your right forearm with your left hand. South Korean women usually nod slightly. Western women may offer their hand to a Korean man. Everyone, regardless of gender, bows when departing. Koreans consider it a personal violation to be touched by someone who is not a relative or close friend. Touching, patting, or back slapping someone who is not a close friend or relative is best avoided during interactions.
Korean Pop Culture
Often referred to as “hallyu” or the Korean Wave, Korean popular culture is now widespread across the globe. The Korean Wave includes Korean pop music, dramas, and movies. Although K-Pop, like BTS, is a hot topic these days, it was originally K-Dramas that put Korean pop culture on the international map.
Kimchi
Kimchi is a traditional Korean fermented dish made from seasoned vegetables and mixed with a variety of seasonings including chili pepper, garlic, ginger, and scallions. This iconic Korean staple comes in many varieties and has a rich history dating back to ancient times, playing a significant role in Korean cuisine and culture. Its fermentation process is believed to promote the growth of beneficial probiotics and is valued for its health benefits, including improving digestion and boosting the immune system.
Common kimchi varieties include Baechu Kimchi, which is the most common and made with Napa cabbage fermented with a mix of chili pepper, garlic, ginger, and fish sauce. Another similar variety is Kkakdugi, made similarly but using Korean radishes. Oi Sobagi is a cucumber kimchi filled with seasonings, more common during the summer. Pa Kimchi is made with green onions and is slightly sweeter. Yeolmu Kimchi is a type of “water kimchi” made with radishes and a thin clear broth. Chonggak Kimchi (Ponytail Radish Kimchi) is named after the ponytaillike appearance of the radish leaves and includes very small, sweet radishes, noted for their crunchy texture and robust flavor. Baek Kimchi (White Kimchi) is a non-spicy kimchi that lacks red chili peppers, making it mild and sweet, commonly served to children and suitable for those who prefer less heat.
National Holidays
There are two major national holidays in South Korea every year: Lunar New Year (설날, Seollal) in January-February and Korean Thanksgiving (추석, Chuseok) in SeptemberOctober. Both holidays are celebrated with family. The majority of the holiday is dedicated to showing respect for ancestors, enjoying holiday foods, and playing with family. Many stores and restaurants are closed during these holidays and traffic just before and during these holiday weekends can be prohibitively delayed.